With more than 15 years’ professional experience, Abbey Smith began her career in publishing and transitioned into a full-service creative agency, where she created award-winning campaigns and managed digital content for 40 clients across the country. She also spent several years running her own business, where she specialized in content solutions for industries spanning technology, finance, and healthcare. These days, she focuses on writing and research specific to the world of learning and development and related technologies in addition to co-authoring content on learning analytics, learning measurement, and learning ecosystems.