The Annual Sales Kickoff: Critical Enablement Event or Excuse to Party?

Make the most of the yearly event with these best practices.

It's time again for the annual sales kickoff. The pressure on the sales enablement team is at its peak, and sales leadership expects to cram a year's worth of training knowledge into three days.

Imagine this: You have roughly 24 total hours to engage anywhere from 50 to 5,000 sellers, depending on your organization's size. You are expected to create a compelling, interactive, and dynamic agenda, setting the tone for the ent