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Animation for Talent Development: The Importance of Capturing, Storing, and Distributing Knowledge

Friday, May 13, 2022

Did you know that animation can be used to bridge the gap between knowledge management (KM) and talent development (TD)?

In fact, it’s an effective way to capture, store, and distribute knowledge among employees. By using animation to couple KM with a TD plan, companies can implement a powerful systematic approach that cultivates a culture of learning. This approach is quickly gaining traction as a cost-efficient and effective way to ready employers for the challenges of the emerging workforce.

According to Forbes, poor knowledge-sharing practices cost Fortune 500 companies $31.5 billion annually.

KM is especially important when it comes to talent development because much of the cost that’s incurred by not implementing an effective KM system is a direct result of lost knowledge, which ties directly to TD.

Employers can leverage the power of animation and implement screen-based learning strategies such as tutorials, explainers, and training videos to ensure valuable company knowledge is kept safe and accessible and is used within a powerful TD program.

Talent Development

Numerous studies have demonstrated that animation can communicate complex information, promote learning, aid comprehension, and improve workplace performance. As the digital age continues to evolve, more companies are turning to video and animation to serve as a learning function for professional development.

Using animation for KM and TD:

  • Improves engagement and retention rates with a visual format that’s easily synthesized
  • Provides a versatile format that can be used to communicate a wide range of information
  • Allows companies to create customized content tailored to the needs of a specific workforce
  • Reduces the costs associated with traditional training methods, such as in-person seminars and workshops
  • Can be used to create a knowledge transfer database that remote employees can access to store, share, and locate information


Increase Learning Potential

The role of the visual component in learning cannot be understated for TD. According to a recent study performed by MIT, 90 percent of information translated to the brain is visual. By simplifying complex concepts with a visually stimulating design, animation can help to engage learners in a way that is not possible with traditional learning methods.

Share Information

An effective TD system can help capture and share information across an organization, improving communication and collaboration within the work environment. Using animated video, screen-based technologies, and the internet, an incredible wealth of knowledge sharing and productivity is accessible.

Tacit Knowledge Transfer

Tacit knowledge is the kind of knowledge that is difficult to pin down and express in a straightforward way. It is the sort of thing that is often understood without being said and often is personal or cultural in nature. Because tacit knowledge can be so hard to explain, companies can have a difficult time transferring this information from one employee to another.

This can be a particular problem when employees leave the company, as they take this valuable knowledge with them. Animation templates act to provide a viable means of transmission by creating a virtual on-screen environment in which employees can interact and share tacit knowledge similar to a visual language that’s seen and readily observed then translated into business goals.



Stories that illustrate the real-life benefits make it easy for employees to understand opportunities and consequences in a way that other forms of knowledge cannot. HR departments can also create relatable characters who guide employees through complex information or support key messaging with engaging visual designs.

Get Animated

Animation has become an important e-learning tool that helps employees learn critical skills and is helpful when used in combination with other e-learning resources like simulations and games. In fact, animation can help employees learn faster and retain more information at a cheaper cost than traditional methods such as in-person seminars or workshops.

Organizations that invest in the TD of their employees will see a wide range of benefits, including improved employee retention rates. A recent Forbes research poll shows 93 percent of employees said they would stay longer at a company if that company invested in their career development.

If you’re interested in learning more about how animation can benefit your organization’s TD program, visit Vyond today!

About the Author

Adrian Pineda is a content marketing specialist with Vyond. He has worked in public affairs, journalism, and print and broadcast media. Adrian also studied web design and new media technology, along with writing for film, television, and digital media products at the Academy of Art in San Francisco.