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ATD Blog

70:20:10 Baloney!

Thursday, October 29, 2015
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  • My recent blog for the Human Capital Community of Practice focused on how many talent management firms go about the business of claiming the effectiveness of their offerings, whether it is a training program, assessment inventory, or other type of talent development solution. My concern was that many of these claims rest on faulty research (if any research) and invalid assumptions. Indeed, many myths persist, despite a lack of proof of their veracity. Case in point: The 70:20:10 Rule. 

    Basics of 70:20:10 

    Let’s review a little background on this prevalent ratio—before we begin to unravel it, which isn’t difficult to do. 

    Some very capable researchers from the Center for Creative Leadership published research nearly 40 years ago, the results of which suggested that: 

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    70 percent of learning occurs on the job

  • 20 percent of learning occurs through informal conversations with peers, bosses, mentors, and coaches, and so forth
  • 10 percent of learning occurs through formal training courses and programs. 
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About the Author

Steve Cohen is founder and principal of the Strategic Leadership Collaborative, a private consulting practice focused on business strategy and development. A 40+ year veteran of the talent development industry, largely on the supplier side, he has demonstrated a proven track record for building equity by growing top and bottom-line performance for eight different consulting enterprises in the education and training industry he has either founded and/or led. He has been called on to consult with numerous firms needing strategic planning guidance, business coaching, and board advisory services.

His first book, The Complete Guide to Building and Growing a Talent Development Firm, was published by ATD in 2017. His recent follow-up, 12 Winning Strategies for Building a Talent Development Firm is now available on Amazon.

He can be reached at: 952.942.7291 or steve@strategicleadershipcollaborative.com.