2019 State of Sales Training

In ATD’s latest research report—2019 State of Sales Training—findings show that organizations spend an average of $2,326 on sales training per salesperson annually, with inside sales and channel sales organizations spending much less than the average, and hybrid organizations spending more.

The report focused not only on benchmarking organizations’ annual sales training expenditures, but also on identifying best practices of high performing organizations. In addition, the 2019 State of Sales Training examined the barriers to effective sales training, distribution of annual sales training content hours, and delivery methods, as well as the distribution of annual budget and frequency of sales training. Included are insights and recommendations from subject matter experts on how sales training professionals can overcome key challenges to improve their efforts.