ATD Links Archive
Issue Map
ATD Links Archive
ATD Links

Gaining Buy-In: What’s In It for Me?

Some time ago, I worked as an instructional designer responsible for a large pharmaceutical company’s executive development curriculum for its sales division. In this position, I learned a valuable lesson about how not to gain buy-in from your audience. 

Most of the employees from three different complexes of buildings were gathered to hear about the company’s new direction from our recently promoted vice president. Mind you, these complexes of buildings were spread out over m

To access this content Join ATD or sign in.