Note: This article excerpted from Building Business Acumen for Trainers: Skills to Empower the Learning Function and is used with Permission by the Publisher, Copyright2006 John Wiley & Sons.
Listening is an essential skill for selling T&D in an organization. Listening demonstrates [our department's] ability and willingness to adapt to the needs of an organization. We must go out of our way to understand our customers in order to determine how to help them achieve their objectives.