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How to Build an Effective ROI Calculator

Monday, October 25, 2004

Most business people understand what an ROI analysis is and how ROI calculations can benefit a company's bottom line. But what many people don't understand is that ROI is more than just an end-result number. A truly effective ROI analysis can:

Reduce the sales cycle. In fact, the International Data Corporation found that the average sales cycle for a million-dollar deal is 18 months. But of those companies that completed an ROI analysis, 65 percent reported a six-month or shorter sales

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