Regardless of the type of survey instrument you plan to employ, there are certain characteristics surveys must meet. They are:
- measurable survey objectives
- sound research design
- effective survey question design
- sound sampling strategy, when needed
- effective survey response strategy
- meaningful data summary
- effective data display and reporting.
Each of these criteria is presented in more detail throughout Survey Basics, but a brief summary of the criteria is presented here.
Survey obje
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