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Building Management Support for Performance Measurement and ROI: Ten Tactics for Highly Effective Evaluators

First they ignore you, then they laugh at you, then they fight you, then you win.

-- Mahatma Gandhi

Implementing results-based evaluation strategies requires support from an infrastructure of diverse stakeholders with complex interactions and reporting relationships. Since many individuals assume multiple or shifting roles in an evaluation effort, a major implementation challenge is to identify the right people, get them involved, foster their commitment, and keep them well informed at all sta

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