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Book Excerpt Preview: Best Practices in Return-on-Investment Case Studies

Measuring the ROI of a Coaching Program by Jack J. Phillips

Global Hotel Company




Global Hotel Company (GHC) is a large, U.S-based hotel firm with operations in 15 countries. The hotel has maintained steady growth to include more than 300 hotels in cities all over the world. GHC enjoys one of the most recognized names in the global lodging industry, 98 percent brand awareness worldwide, and reports a 72 percent overall guest satisfaction.

The hospitality industry is ver

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