To Make Better Decisions, Mitigate Bias

Unconscious biases can get in the way of decision making.

More than 150 unique biases naturally exist in our brains, whether we are aware of them or not. They are a result of ongoing evolution as our brains adapt over time. Unconscious biases do not make us bad people; they are normal. However, overcoming the challenges associated with unconscious bias determines the difference in our behavior.

Consider these five science-based principles of bias:

• Biases occur naturally in the brain, so all peop